Mar 30
Knock Some Sense into Them
How to put children on world leaders’ agenda
Knock Some Sense Into Them is a viral film designed as a part of a broader campaign to give the world’s poorest children a voice at the G-20 summit of world leaders who are gathering in London on April 2 to discuss a way out of the financial crisis.
The film carries the simple message “They’ve helped save the banks and big business. Now it’s time they helped save children’s lives.”
Unlike big business, children don’t have shareholders. Which is probably why they don’t have a voice at the G-20. Yet the world’s poorest children are already suffering the worst effects of the financial crisis. If we don’t act now, up to 2.8 million more children could die by 2015 – many because they just don’t have enough to eat.
While the financial institutions have been bailed out to the tune of $2.5 trillion, saving these children’s lives would take only a tiny fraction of this amount.
The film is backed up with a targeted press and outdoor campaign carrying the same message and the image of a child holding the Chancellor’s budget box while standing on the steps of Downing Street. The headline bluntly emphasizes where the agenda lies in the eyes of the world’s leaders. And it’s not with children.
Life-size cut-outs of this message and the boy holding the budget box will line the route of the ‘Put People First’ march that will precede the G-20 summit on Saturday March 28. Teams of Save the Children support workers will collect names for the petition from the 20,000 protestors expected to turn out.
